Lake Saimaa – A place to reflect was selected as the travel poster of the year 2019.

The artist presents her artwork:

My poster was made by combining traditional art and digital techniques. The trees and moon are hand drawn, painted and cut out then scanned to Photoshop where I was able to manipulate their features and add the digital effects. I purposefully kept the amount of different objects in the poster to a minimum as I felt it was important to highlight the space within Saimaa and the peace that nature in general can provide us.

Surely travel posters can’t simply remain a cry from the past?

Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Finland of today?

We could not let that thought go, so since 2016 we continuously arrange international travel poster contests. So now Finland once again attracts travellers with glamour and cries of joy from paradise. With the help of the travel poster!