About the artwork

4th place: Finnish Travel Poster of the Year 2017!

The artist presents her art work:

I learnt about Sisu before I ever set foot into Finland and it kind of stuck with me. (I’ve been to Finland a couple of times by now, don’t worry).

Although I find it impossible to put Sisu into one picture, a Finn relaxing in a frozen lake at least scratches the surface of how I see Finland. Calm and strong, however cold and ex-treme it gets.

Plus, I love winters in Lapland, snow, polar lights and of course: Sauna.

Surely travel posters can’t simply remain a cry from the past?

Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Finland of today?

We could not let that thought go, so since 2016 we continuously arrange international travel poster contests and we’ve also asked specific graphic designers and artists to create new Finnish travel posters for us.

So now Finland once again attracts travellers with glamour and cries of joy from paradise.
With the help of the travel poster!