Finalist in the contest My Finland Poster 2023. The theme was SAUNA.

The artist presents his artwork:

I came up with several ideas because sauna is such an inspiring topic. However this one idea of a sauna bucket – ”kiulu” – being a small pond kept showing up in my imagination again and again. Kiulu is an iconic part of sauna because it reminds us that there is no real sauna feeling without water – both inside the hot sauna and outside at the refreshing pond.

Surely travel posters can’t simply remain a cry from the past?

Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Finland of today?

We could not let that thought go, so since 2016 we continuously arrange international travel poster contests. So now Finland once again attracts travellers with glamour and cries of joy from paradise. With the help of the travel poster!