About the artwork

5th place: Finnish Travel Poster of the Year 2017!

The artist presents his artwork:

When I designed the poster I wanted to create a set of shapes and colors that represent different contrasts that you can find in Finland. Blue triangles representing the water, green triangles representing the forests, white triangles representing the snow and a big circle with red triangles representing the heat of the culture and the sauna.

I also wanted to transmit joy and relaxation and show some Finnish icons such as the cathedral and the head of a moose. I made the sketch of the illustration by hand and finished it in Photoshop.

Surely travel posters can’t simply remain a cry from the past?

Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Finland of today?

We could not let that thought go, so since 2016 we continuously arrange international travel poster contests and we’ve also asked specific graphic designers and artists to create new Finnish travel posters for us.

So now Finland once again attracts travellers with glamour and cries of joy from paradise. With the help of the travel poster!